Postgraduate (Level 7) Diploma in Strategic Marketing

Overview

The objective of the OTHM Level 7 Diploma in Strategic Marketing qualification is to provide learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage.

Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities. Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy.

The OTHM Level 7 Diploma in Strategic Marketing qualification enables learners to progress into or within employment and/or to work toward a relevant Master’s programme with advanced standing.

Equivalences

OTHM qualifications at RQF Level 7 represent practical knowledge, skills, capabilities and competences that are assessed in academic terms as being equivalent to Master’s Degrees, Integrated Master’s Degrees, Postgraduate Diplomas, Postgraduate Certificate in Education (PGCE) and Postgraduate Certificates

Qualification structure

The OTHM Level 7 Diploma in Strategic Marketing qualification consists of 5 mandatory units for a combined total of 120 credits, 1200 hours Total Qualification Time (TQT) and 480 Guided Learning Hours (GLH) for the completed qualification.

Mandatory units

  • Contemporary Issues and Principles of Marketing (20 credits)
  • Consumer Behaviour and Market Communications (20 credits)
  • Digital and Social Media Marketing (20 credits)
  • Contemporary Challenges and Strategic Marketing (20 credits)
  • Strategic Brand Management Law (20 credits)
  • Marketing Research Project (20 credits)

Progressions

Successful completion of the OTHM Level 7 Diploma in Strategic Marketing qualification enables learners to progress into or within employment and/or continue their study towards a relevant master top-up programme with advanced standing at many universities in the UK and overseas.For more information visit University Progressions page in this website.

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