Entry Requirements: Entry to the final year top up requires at least a relevant Level 5 qualification such as an advanced diploma or an HND. If you are unsure, please enquire with us about your specific qualification. Evidence of English Language capability at a level equivalent to IELTS 6.5 is required at all levels.
Minimum Age: 19yrs
Duration: 1 year
Intake Dates: January, April, July and October
Fees: Please see details of our fees on our fees page: www.scbm.org.uk/fees/
External Exam Fees: n/a

BA (Hons) Marketing Top up

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The BA (Hons) in Marketing (Top-Up) is designed to give students a comprehensive understanding of the key skills and practices that marketing executives and their organisations need to make informed marketing decisions that are vital to the success of their business

The degree is awarded by Anglia Ruskin University and delivered through our partner LSM. Stratford College provides supplementary state of the art, courses to help you pass your academic programme with ease. These supplementary courses do not form part of the degree programme delivered through LSM and are not mandatory to achieving the degree qualification. They are provided by Stratford College to all students to help assist the students with their study skills. We pride ourselves on giving focus and attention to  our students. We identify their areas of improvement and offer the assistance and support they require to complete their academic programme assignments with ease! This includes training students to identify and tackle key assignment requirements, providing insight to the appropriate application of the Harvard referencing system and other areas which enhance the student’s understanding of research, methodology and other essential study skills..

Qualification Overview
Credit Value 120 Credits
Qualification Level 6
Duration 1 year

Module Synopsis

By the end of this programme, you should be able to:

  • Demonstrate a comprehensive understanding of marketing theory
  • Analyse strategic market behaviour
  • Understand the principles and responsibilities of other management functions, including human resources, accounting and finance
  • Show a real awareness and understanding of contemporary global business issues

On a practical level, you will be able to:

  • Apply relevant techniques to identify and exploit market opportunities
  • Devise appropriate marketing objectives around customer acquisition and retention
  • Plan and execute research projects
  • Effectively communicate results at a level appropriate to the audience

This course strikes a balance between academic and vocational content. The emphasis is on delivering a solid grounding in marketing and management theory, while also preparing you for a successful career. Finally, it encourages you to continue your own development, to enable you to keep pace with the constantly changing business environment.

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We offer a study package for students who do not qualify to join the top up but wish to accumulate qualifications towards the top up. For example:

Year 1 – Diploma in Business Management

Year 2 – Advanced Diploma in Business Management

Year 3: BA (Hons) Marketing top up