POSTGRADUATE DIPLOMA IN STRATEGIC MARKETING

Overview

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The objective of the Postgraduate (Level 7) Diploma in Strategic Marketing qualification is to provide learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage.

Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities. Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy.

The Postgraduate (Level 7) Diploma in Strategic Marketing qualification enables learners to progress into or within employment and/or to work toward a relevant Master’s programme with advanced standing.

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Entry requirements

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For entry onto the Postgraduate (Level 7) Diploma in Strategic Marketing qualification, learners must possess:

• An honours degree in related subject or UK level 6 diploma or an equivalent overseas qualification

• Mature learners with management experience (learners must check with the delivery centre regarding this experience prior to registering for the programme)

• Learners must be 21 years old or older at the beginning of the course

• English requirements: If a learner is not from a majority English-speaking country must provide evidence of English language competency.

 

Equivalences

The Postgraduate (Level 7) diplomas on the Regulated Qualifications Framework (RQF) are at the same level as master’s degrees. However, they are shorter (120 credits) and learners will have to proceed to the dissertation stage (60 credits) with university to achieve a full masters programme.

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Qualification structure

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The Postgraduate (Level 7) Diploma in Strategic Marketing qualification consists of 6 mandatory units for a combined total of 120 credits, 1200 hours Total Qualification Time (TQT) and 600 Guided Learning Hours (GLH) for the completed qualification.

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Mandatory units

• Contemporary Issues and Principles of Marketing (20 credits)

• Consumer Behaviour and Market Communications (20 credits)

• Digital and Social Media Marketing (20 credits)

• Contemporary Challenges and Strategic Marketing (20 credits)

• Strategic Brand Management (20 credits)

• Marketing Research Project (20 credits)

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Duration and delivery

The qualification is designed to be delivered over 6 months for full-time study, but it is also flexible in its delivery in order to accommodate part-time and distance learning. The qualification is delivered face-to-face, through lectures, tutorials, seminars, and distance/online learning

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