MSC IN STRATEGIC MARKETING
The objective of the MSc in Strategic Marketing degree is to provide learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage.
Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities. Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy.
Any prior postgraduate qualification or work experience that can be recognised/mapped towards the OTHM Level 7 Diploma in Strategic Marketing qualification. We will review your application and advise accordingly. Learn more about recognition of prior learning here.
An honours degree in a related subject or UK level 6 diploma or an equivalent overseas qualification OR mature learners with extensive management experience.
Minimum of 2 years’ work experience at graduate level, in either a managerial or professional capacity which may include voluntary work, placements, internships, project management etc.
Learners must be 21 years or older at the beginning of the course
English requirements: If a learner is not from a majority English-speaking country must provide evidence of English language competency.
March, July and November
Duration and delivery
The qualification is designed to be delivered over a minimum period of 6 months using a blended learning approach.
Study Online: £5250
Study On Campus (UK and International): £6850
*Fees are paid in 2 equal instalments
Stage 1: Marketing Research Project (20 credits): The aim of this unit is to develop learners’ understanding of research principles including the formulation of research proposals, literature reviews, referencing, data collection using interviews and surveys, questionnaire design, statistical analysing using SPSS, qualitative data, and methods for drawing conclusions from the analysed data. You will evidence this by producing a ‘Research Proposal’ of 2500 words. The Business Research Methods module could be completed in 8 -12 weeks.
Stage 2: Consultancy Project (60 credits) : The module provides the opportunity for you to examine an area of particular interest within an appropriate organisational context. The module is designed to make a major contribution to your professional and intellectual development, through enabling you to demonstrate your capacity for sustained independent thought, learning and critical reflection. The purpose of this module is to deliver a practical and realistic solution to a business-related strategic challenge, which in turn is supported by appropriate reference to theoretical and conceptual analysis. You will evidence this by producing a ‘Consultancy Project Report’ of 12,000 words. The Consultancy Project Report is delivered and assessed by our UK based academic partner, London Graduate School, using their virtual learning platform and direct support from your allocated supervisor. The Consultancy Project module could be completed in one academic term of 15 weeks and commences in May, September and January for the March, July and November intake dates respectively.
The MSc in Strategic Marketing is awarded by University of Chichester, students will also be awarded an OTHM Level 7 Diploma in the same subject as a pre-requisite to completing the Consultancy Project module on this programme. Students who already hold the relevant OTHM qualification would not need to complete stage 1 of this programme and can proceed directly to stage 2 at a reduced fee (£3250).